Search Engine Optimisation - SEO
History
For webmasters and content providers began optimizing sites for search engines in the mid 1990s, when the first search engines were cataloging the early Web. In principe een al webmaster die nodig zijn om te doen was om het address van een pagina, een URL of verzenden, voor de verschillende Motoren die een spin die zou sturen naar pagina kruipen, extract links naar andere pagina's van, en informatie terug te vinden site to be indexed. The process includes a search engine spider downloading a page and save it from the server search engine, where half the program called indexer, extracts various information about the page as the words it contains and where they are located, and any weight for specific words and all references to page contains, which is then placed into the planning for a visit later.
Site owners started to recognize the value of having their sites highly ranked and visible in search results, creating opportunities for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, search engine optimization, a term probably came into use in 1997.
Early versions of search algorithms relied on webmaster-provided information such as keywords, meta-tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page of content. But using metadata to index pages was found to be less than reliable because the administrator selection of key words in the meta-tag would bias the actual content of these pages. Incorrect, incomplete and inconsistent data in meta tags, and can cause pages to rank for relevant searches. Web content provider also manipulate the number of attributes in the source code of HTML pages in an attempt to rank well in search engines.
Relying on many factors, such as keyword density, which was exclusively in the context of webmaster, early search engines suffered from abuse and manipulation. Provide better results to their users, search engines had to adapt their search results pages in order to ensure the most relevant results showed, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Following on the success and popularity of search engine based on the most important ability to act on a specific request, so the results would be false, so that users trying to find other sources. Search engines responded by developing a more complex evaluation algorithms, taking into account various factors that are difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin developed "Backrub" search engine based on a mathematical algorithm to rate the output. This number is calculated according to the PageRank algorithm is a function of the number and strength of inbound links. PageRank estimates the likelihood that the site will be achieved through the Internet users who randomly surfs the web, and follows links from one page to another. In practice this means that some links are stronger than others, such as a higher PageRank page is more to be achieved by a random surfer.
Page and Brin founded Google in 1998. Google attracts loyal following among the growing number of Internet users who liked its simple design. Off-page factors are (such as PageRank and hyperlink analysis) to assess and on-page factors (such as keyword frequency, meta tags for headings, links and site structure) enable Google to kind of manipulation seen in search engines that only considered to occur page factors for their ranking. Although difficult to play PageRank webmasters have already been developed link building tools and programs to influence the Inktomi search engine, and these methods have shown similar applies to game PageRank. Many sites focused on exchanging, buying and selling links, often on a large scale. Some of these systems, or link farms included the creation of thousands of pages to link spam.
In 2004, search engines, including a wide range of unknown factors in their ranking algorithms on the impact of the merger manipulation. Google says that one site with more than 200 different signals. Three major search engines, Google, Yahoo and Microsoft Bing, published algorithms, which are used to rank pages. SEO known as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches, search engine optimization, and their opinions in online forums and blogs published. SEO practitioners may also study patents, various search algorithms to understand.
In 2005, Google started to customize results for each user. Depending on the search history in Google search results for logged. In 2008, Bruce Clay, said that "assessment is dead" because of the Custom Search. It would be useless to discuss how one site ranked as a potential category should be for each user and each search.
In 2007, Google announced a campaign against paid links that transfer of PageRank. In 2009 it became clear that Google PageRank measure the impact of the statue using nofollow attribute in links to reduce taken.
Relationship search engine
In 1997 did you know that the webmasters engines are also attempts to position in search engines, and that some webmasters were even handling their ranking site filled with excessive or irrelevant keywords. Early search engines such as Infoseek, adjusted their algorithms to prevent webmasters to manipulate rankings.
Due to the high marketing value of targeted search results, there is potential for a hostile relationship between search engines and SEO. In 2005 annual conference, AIRWeb, adversarial information retrieval on the Internet, created to discuss and minimize the harmful effects of aggressive web content providers.
SEO companies that employ overly aggressive methods can get their client websites banned from search results. In 2005, reported The Wall Street Journal in the company, Traffic Power, that allegedly used high-risk technology and not on the known risks for its clients. Wired magazine reported that the same company sued blogger Aaron Wall and SEO writing about the ban. Google's Matt Cutts later confirmed that Google is actually a ban on power and some of its customers.
Some search engines also reached the SEO industry and are frequent sponsors and guests at SEO conferences, lectures and seminars. In fact with the advent of paid inclusion, some search engines are now interested in optimizing the health of the community. Major search engines provide information and guidance to help with site optimization. Google Sitemaps to help webmasters to find out if Google has some problems indexing their website and data traffic on Google. Google's guidelines is a list of proposed guidelines, provided by Google as a guide for webmasters. Yahoo! Site Explorer is so for webmasters to submit URLs, determine how many pages in Yahoo index and display information about the connection.
Getting indexed
Head of search engines like Google and Yahoo!, Use crawlers to find pages for their algorithmic search results. Sites that are linked from other search engine indexed pages do not because they are found automatically. Some search engines, notably Yahoo!, Route of administration paid services that guarantee crawling for a fee or CPC. Such programs usually guarantee inclusion in the database, but is unable to guarantee specific results. Two major directories, Yahoo Directory and Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, XML Sitemap feed can be produced and delivered for free to ensure that all sites were found, especially pages that are not automatically detected the following links.
Search engine crawlers may look at several factors when browsing the web. Not all pages are indexed by search engines. Distance of pages from the web root directory may also be a factor, whether the parties will be reviewed.
To avoid undesirable content, search indexes, webmasters can instruct spiders not crawl certain files or directories through the standard robots.txt file in the root domain. In addition, specifically excluded from the database search page using meta tags specific to robots. When a search engine visits the site, the robots.txt in the root directory is the first file crawled. Robots.txt file is then decomposed, and instructs the robot to sites that are not browsing. If the search engine can crawl to avoid cache copy of this file may browse the website webmaster wants the opportunity to browse. Pages typically can be reviewed login specific pages such as shopping carts and user-specific content, such as results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam
White hatred against black hat.
SEO techniques can be divided into two main categories: techniques that search engines recommend as part of good design, and techniques that search engines do not match. Search engines try to minimize the impact on the other, between spamdexing. Some industry commentators have classified these methods, and doctors who are employed, either as a white hat or black hat SEO. [35] White hoeden de neiging hebben om de resultaten te lang die produceren Duren, terwijl de zwarte hoeden verwachten data uiteindelijk hun sites tijdelijk of zodra de zoekmachines definitief ontdekken te kunnen doen of wat verboden worden. [36]
SEO technique is considered white hat if the search follows the guidelines and involves no deception. Since the search engine guidelines are not written as a set of rules and commandments, is a big difference to consciousness. White hat SEO is not just about those principles, but to ensure that search engines index content and rank the same content and users will see. White hat advice is generally characterized as creating content for users, not for search engines, and then the content easily accessible to the spiders, rather than trying to trick the algorithm from its purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
Black Hat SEO seeks to improve the evaluation methods that are not approved by search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to background, in an invisible div, or positioned off screen. Another method gives a different page, depending on whether the site requires visitors or search engine, a technique known as cloaking.
Search engines may penalize sites they discover a black hat methods, either by reducing their rankings or remove their listings from their databases altogether. Such penalties may be applied automatically search algorithms, and manual site review. Beryktet examples of February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. In April 2006, and the abolition of the agency bigmouthmedia PPC. All three companies, but quickly apologized, fixed the offending pages, and was restored to the list of Google.
Many Web applications use back-end system that dynamically change the content (visible meta-data) and is designed to increase page relevance for search engines based on the latest visitor to reach the original page. This dynamic search engine optimization and tuning can be (and is) used by criminals in the past. Running Web applications that dynamically change can be poisoned.
Marketing Strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and from left to right (from left to right languages), looking for relevant results. In the location or near the top of the ladder, so increasing the number of applicants who wish to visit. [43] There is no additional recommendations for search engine does not guarantee increased sales. SEO is not necessarily an appropriate strategy for each site and other Internet marketing strategies can be more effective, depending on the service goals.A successful Internet marketing campaign can be organic traffic to websites, but may also apply to the use of paid advertising and search engine other pages, building high quality web pages to engage and persuade, addressing technical issues that may prevent search engines from crawling and indexing those sites, the creation of analytical programs for site owners to measure their success, and web pages to improve conversion rates.
SEO may generate a return on investment. But search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees, ongoing advice. Because of this lack of guarantees and security, a company heavily dependent on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. Top-ranked SEO blog Seomoz.org suggested, "Search dealers twist of irony, receive a very small percentage of traffic from search engines. Instead, their main sources of traffic are links from other sites.
International scope
Optimization methods are very consistent with the dominant search engine in the audience. Search the market 'is different from the market shares of the market, limiting competition. In 2003, "said Danny Sullivan, Google about 75% of all searches. In markets outside the U.S., often a greater share of Google and Google is still the dominant search engine worldwide in 2007. Since 2006, Google had a 85 - 90% share market in Germany. [52] Although there are hundreds of SEO firms in the United States at the time there were only five in Germany. Since June 2008, the share of Google in the UK almost 90% according to Hitwise.'s market share realized in the number of countries.
Just as in 2009, only a few key markets where Google is the biggest search engine. In most cases where Google is the leader in the market, it hangs from the local players. The most famous markets in which this case China, Japan, South Korea, Russia and the Czech Republic, which respectively Baidu, Yahoo! Japan, Baidu, Yandex and the list is the market leader.
Successful search optimization for international markets may require professional translation of web pages, registration of domain extension of the target population, and web server that contains the local IP address. Otherwise, the basic elements of search optimization of the same, regardless of the language.
http://www.wwworldwidewebdesigner.com
For webmasters and content providers began optimizing sites for search engines in the mid 1990s, when the first search engines were cataloging the early Web. In principe een al webmaster die nodig zijn om te doen was om het address van een pagina, een URL of verzenden, voor de verschillende Motoren die een spin die zou sturen naar pagina kruipen, extract links naar andere pagina's van, en informatie terug te vinden site to be indexed. The process includes a search engine spider downloading a page and save it from the server search engine, where half the program called indexer, extracts various information about the page as the words it contains and where they are located, and any weight for specific words and all references to page contains, which is then placed into the planning for a visit later.
Site owners started to recognize the value of having their sites highly ranked and visible in search results, creating opportunities for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, search engine optimization, a term probably came into use in 1997.
Early versions of search algorithms relied on webmaster-provided information such as keywords, meta-tag, or index files in engines like ALIWEB. Meta tags provided a guide to each page of content. But using metadata to index pages was found to be less than reliable because the administrator selection of key words in the meta-tag would bias the actual content of these pages. Incorrect, incomplete and inconsistent data in meta tags, and can cause pages to rank for relevant searches. Web content provider also manipulate the number of attributes in the source code of HTML pages in an attempt to rank well in search engines.
Relying on many factors, such as keyword density, which was exclusively in the context of webmaster, early search engines suffered from abuse and manipulation. Provide better results to their users, search engines had to adapt their search results pages in order to ensure the most relevant results showed, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Following on the success and popularity of search engine based on the most important ability to act on a specific request, so the results would be false, so that users trying to find other sources. Search engines responded by developing a more complex evaluation algorithms, taking into account various factors that are difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin developed "Backrub" search engine based on a mathematical algorithm to rate the output. This number is calculated according to the PageRank algorithm is a function of the number and strength of inbound links. PageRank estimates the likelihood that the site will be achieved through the Internet users who randomly surfs the web, and follows links from one page to another. In practice this means that some links are stronger than others, such as a higher PageRank page is more to be achieved by a random surfer.
Page and Brin founded Google in 1998. Google attracts loyal following among the growing number of Internet users who liked its simple design. Off-page factors are (such as PageRank and hyperlink analysis) to assess and on-page factors (such as keyword frequency, meta tags for headings, links and site structure) enable Google to kind of manipulation seen in search engines that only considered to occur page factors for their ranking. Although difficult to play PageRank webmasters have already been developed link building tools and programs to influence the Inktomi search engine, and these methods have shown similar applies to game PageRank. Many sites focused on exchanging, buying and selling links, often on a large scale. Some of these systems, or link farms included the creation of thousands of pages to link spam.
In 2004, search engines, including a wide range of unknown factors in their ranking algorithms on the impact of the merger manipulation. Google says that one site with more than 200 different signals. Three major search engines, Google, Yahoo and Microsoft Bing, published algorithms, which are used to rank pages. SEO known as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches, search engine optimization, and their opinions in online forums and blogs published. SEO practitioners may also study patents, various search algorithms to understand.
In 2005, Google started to customize results for each user. Depending on the search history in Google search results for logged. In 2008, Bruce Clay, said that "assessment is dead" because of the Custom Search. It would be useless to discuss how one site ranked as a potential category should be for each user and each search.
In 2007, Google announced a campaign against paid links that transfer of PageRank. In 2009 it became clear that Google PageRank measure the impact of the statue using nofollow attribute in links to reduce taken.
Relationship search engine
In 1997 did you know that the webmasters engines are also attempts to position in search engines, and that some webmasters were even handling their ranking site filled with excessive or irrelevant keywords. Early search engines such as Infoseek, adjusted their algorithms to prevent webmasters to manipulate rankings.
Due to the high marketing value of targeted search results, there is potential for a hostile relationship between search engines and SEO. In 2005 annual conference, AIRWeb, adversarial information retrieval on the Internet, created to discuss and minimize the harmful effects of aggressive web content providers.
SEO companies that employ overly aggressive methods can get their client websites banned from search results. In 2005, reported The Wall Street Journal in the company, Traffic Power, that allegedly used high-risk technology and not on the known risks for its clients. Wired magazine reported that the same company sued blogger Aaron Wall and SEO writing about the ban. Google's Matt Cutts later confirmed that Google is actually a ban on power and some of its customers.
Some search engines also reached the SEO industry and are frequent sponsors and guests at SEO conferences, lectures and seminars. In fact with the advent of paid inclusion, some search engines are now interested in optimizing the health of the community. Major search engines provide information and guidance to help with site optimization. Google Sitemaps to help webmasters to find out if Google has some problems indexing their website and data traffic on Google. Google's guidelines is a list of proposed guidelines, provided by Google as a guide for webmasters. Yahoo! Site Explorer is so for webmasters to submit URLs, determine how many pages in Yahoo index and display information about the connection.
Getting indexed
Head of search engines like Google and Yahoo!, Use crawlers to find pages for their algorithmic search results. Sites that are linked from other search engine indexed pages do not because they are found automatically. Some search engines, notably Yahoo!, Route of administration paid services that guarantee crawling for a fee or CPC. Such programs usually guarantee inclusion in the database, but is unable to guarantee specific results. Two major directories, Yahoo Directory and Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, XML Sitemap feed can be produced and delivered for free to ensure that all sites were found, especially pages that are not automatically detected the following links.
Search engine crawlers may look at several factors when browsing the web. Not all pages are indexed by search engines. Distance of pages from the web root directory may also be a factor, whether the parties will be reviewed.
To avoid undesirable content, search indexes, webmasters can instruct spiders not crawl certain files or directories through the standard robots.txt file in the root domain. In addition, specifically excluded from the database search page using meta tags specific to robots. When a search engine visits the site, the robots.txt in the root directory is the first file crawled. Robots.txt file is then decomposed, and instructs the robot to sites that are not browsing. If the search engine can crawl to avoid cache copy of this file may browse the website webmaster wants the opportunity to browse. Pages typically can be reviewed login specific pages such as shopping carts and user-specific content, such as results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam
White hatred against black hat.
SEO techniques can be divided into two main categories: techniques that search engines recommend as part of good design, and techniques that search engines do not match. Search engines try to minimize the impact on the other, between spamdexing. Some industry commentators have classified these methods, and doctors who are employed, either as a white hat or black hat SEO. [35] White hoeden de neiging hebben om de resultaten te lang die produceren Duren, terwijl de zwarte hoeden verwachten data uiteindelijk hun sites tijdelijk of zodra de zoekmachines definitief ontdekken te kunnen doen of wat verboden worden. [36]
SEO technique is considered white hat if the search follows the guidelines and involves no deception. Since the search engine guidelines are not written as a set of rules and commandments, is a big difference to consciousness. White hat SEO is not just about those principles, but to ensure that search engines index content and rank the same content and users will see. White hat advice is generally characterized as creating content for users, not for search engines, and then the content easily accessible to the spiders, rather than trying to trick the algorithm from its purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.
Black Hat SEO seeks to improve the evaluation methods that are not approved by search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to background, in an invisible div, or positioned off screen. Another method gives a different page, depending on whether the site requires visitors or search engine, a technique known as cloaking.
Search engines may penalize sites they discover a black hat methods, either by reducing their rankings or remove their listings from their databases altogether. Such penalties may be applied automatically search algorithms, and manual site review. Beryktet examples of February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. In April 2006, and the abolition of the agency bigmouthmedia PPC. All three companies, but quickly apologized, fixed the offending pages, and was restored to the list of Google.
Many Web applications use back-end system that dynamically change the content (visible meta-data) and is designed to increase page relevance for search engines based on the latest visitor to reach the original page. This dynamic search engine optimization and tuning can be (and is) used by criminals in the past. Running Web applications that dynamically change can be poisoned.
Marketing Strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and from left to right (from left to right languages), looking for relevant results. In the location or near the top of the ladder, so increasing the number of applicants who wish to visit. [43] There is no additional recommendations for search engine does not guarantee increased sales. SEO is not necessarily an appropriate strategy for each site and other Internet marketing strategies can be more effective, depending on the service goals.A successful Internet marketing campaign can be organic traffic to websites, but may also apply to the use of paid advertising and search engine other pages, building high quality web pages to engage and persuade, addressing technical issues that may prevent search engines from crawling and indexing those sites, the creation of analytical programs for site owners to measure their success, and web pages to improve conversion rates.
SEO may generate a return on investment. But search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees, ongoing advice. Because of this lack of guarantees and security, a company heavily dependent on search engine traffic can suffer major losses if the search engines stop sending visitors. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic. Top-ranked SEO blog Seomoz.org suggested, "Search dealers twist of irony, receive a very small percentage of traffic from search engines. Instead, their main sources of traffic are links from other sites.
International scope
Optimization methods are very consistent with the dominant search engine in the audience. Search the market 'is different from the market shares of the market, limiting competition. In 2003, "said Danny Sullivan, Google about 75% of all searches. In markets outside the U.S., often a greater share of Google and Google is still the dominant search engine worldwide in 2007. Since 2006, Google had a 85 - 90% share market in Germany. [52] Although there are hundreds of SEO firms in the United States at the time there were only five in Germany. Since June 2008, the share of Google in the UK almost 90% according to Hitwise.'s market share realized in the number of countries.
Just as in 2009, only a few key markets where Google is the biggest search engine. In most cases where Google is the leader in the market, it hangs from the local players. The most famous markets in which this case China, Japan, South Korea, Russia and the Czech Republic, which respectively Baidu, Yahoo! Japan, Baidu, Yandex and the list is the market leader.
Successful search optimization for international markets may require professional translation of web pages, registration of domain extension of the target population, and web server that contains the local IP address. Otherwise, the basic elements of search optimization of the same, regardless of the language.
http://www.wwworldwidewebdesigner.com
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